Souq is a luminous floral perfume, mixing sacred oils to a form a heady and intoxicating scent. Notes of rose, jasmine, musk and sandalwood have long been revered for their grounding, cooling and calming properties. A Tridoshic blend, Souq is formulated in a base of organic jojoba and traditional Ayurvedic herbs.
Balances Vata, Pitta and Kapha, Tridoshic.
Ayu scents are hand-blended in a base of the finest ingredients including:
Jojoba Oil (Simmondsia Chinensis), Jasmine sambac (Jasmineae Oleaceae), Rose Damask (Rosa damascena), Ambrette Seed (Abelmoschus moschatus), Wheatgerm Oil (Triticum Vulgare), Ashwagandha (Withania Somnifera), Amla (Emblica Officinalis), Australian Sandalwood oil (Santalum Spicatum).
Inspired by the study of the revered Vedic scripts, Ayu was born from a belief that intention imbues the soul of a scent. Sourced globally and hand blended locally, Ayu's scented oils are made and measured with the ancient art of perfume, combined with the knowledge of balancing the mind, body and spirit.